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The Branded Podcast Blueprint

Your Podcast Has the Guests. It Doesn't Have the ROI.

The 5 Mistakes Behind Low Episode Completion Rates, Sponsors Who Don't Renew, and Budget Cuts That Put the Show at Risk.

(Even If Your Podcast Is Already Live)

A FREE, 5-day email course on the Cultural IP as a Service framework for turning your branded podcast into a category-shaping asset that earns attention, builds trust, and drives measurable business results.

Definitive authority in Cultural IP as a service. Trusted by Audible, Wondery, and category-leading brands.

Created by Anthony Frasier, Founder and CEO of ABF Creative

  • ABF Creative has generated 20M+ streams and downloads for brands including Ben & Jerry’s, Audible, Headspace, and Vox

  • Former Entrepreneur in Residence at Newark Venture Partners, backed by Audible, an Amazon company

  • Featured in USA Today, TEDx, Fast Company, AT&T, BET, and the Congressional Black Caucus

  • The NAACP Image Award win and Adweek 2024 Podcast Innovator of the Year

Ready to Build Audience Trust That Lasts?

Inside The Branded Podcast Blueprint, we break down:

Mistake #1. Treating a podcast like a campaign instead of a commitment (and why hype-driven launches are often the first cut)Mistake #2. Expecting proof before audience trust (and how labeling a podcast a cost center too early guarantees it becomes one)Mistake #3. Measuring vanity metrics instead of what actually matters (and why good numbers do not guarantee real impact)Mistake #4. Calling your content "purpose-driven" without a clear point of view (and why vague positioning costs you more)Mistake #5. Investing in great production without a plan to reach the right audience (and why unheard episodes are the most expensive)

One mistake delivered to your inbox each day for 5 days.

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